Insights from Ecommerce Experts
Insights from Ecommerce Experts

Digital Transformation with Rachel Mushahwar [video]


2 minute read

Digital transformation has become a hot topic among countless enterprises across many verticals and industries. It’s ultimately the latest buzzword many practitioners would like to see banned – and for good reason. Businesses know they need to future-proof to stay competitive, but jumping on the latest buzzword initiative bandwagon is not the way to go about it.

According to IDC, spending on digital transformation initiatives will hit the $2 trillion (USD) mark by 2022. However, as we reported earlier it’s estimated that 70% of these digital transformation initiatives will fail. And they fail for a variety of reasons – lack of executive sponsorship, lack of talent, lack of change management, etc. However, the biggest problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new applications, engagement layers, or channels on old and brittle infrastructures. 

Get Elastic caught up with Rachel Mushahwar, VP & GM, US Industry Sales at Intel to discuss the “Corporate Renaissance” as she puts it, that businesses are entering today. We also got her take on how companies can best leverage this time of change and how “the past and all of your past successes aren’t going to be what you can use to create your future.”

For more information on the current waves of digital transformation and how enterprises can future-proof their business, visit

Kristin Schepici
Kristin Schepici
As a content strategist and ecommerce evangelist, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce.
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