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Insights from Ecommerce Experts

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Distilled Clothing Has Innovative Use of Video


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Earlier this week, eMarketer reported that video tops online retailers’ lists for advanced features and functions to add this year, according to Internet Retailer, with over 43% of e-tailers planning to add it.

Jason Billingsley spotted a really unique ecommerce innovation using video at The brand’s entire line can be seen on the home page as the model morphs from outfit to outfit. It’s really remarkable:

Each outfit has product description previews and clickable links to product pages:

And links from product pages to the point in the collection the item is modeled in.

We also have a full hour’s webinar of interesting e-tail innovations in our webinar archive.

Linda Bustos
Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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