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Is Social Login Better than Guest Checkout?

If guest checkout is so important to conversion, why would ASOS remove it from its mobile experience? The answer is: it's redesigned its mobile flo...

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Hall...

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or so...

Avoid This Mobile Checkout Mistake

What's the biggest mistake I see among online retailers' mobile sites? "Invisible" guest checkout. That's guest checkout that exists, but is...

Can Card Scanning Solve Mobile Checkout Abandonment?

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they've encountered obstacles that prevente...

The Psychology of Online Checkout [Infographic]

This week's infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout. Tweetab...

14 Design Trends of Top Ecommerce Checkouts [Infographic]

If you've been following Get Elastic from its earliest days you may remember our Ecommerce Checkout Report, which examined the checkout tactics of the...

3 Unconventional Elements to Test in Checkout

We talk a lot about conversion funnel abandonment (for most ecommerce sites, it's a checkout), including 16 must-haves for a cart review page and 10 w...

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innova...

Should You Show Cart Totals In Checkout?

I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented...

Checkout Survey [Infographic]

This week's 'Fographic Friday comes from CheckoutOptimization.com's survey of 136 top US retailers in July 2012. The survey has followed checkout desi...

E-Commerce Conversion Optimization from Entry to Checkout

Are you getting double-digit revenue lift from your conversion optimization efforts? Think it’s not possible? Understanding the dynamics behind a s...

3 Often Overlooked Checkout Usability Guidelines

There are obvious checkout issues to tackle, like required registration, competing calls to action, bloated forms, poor error handling messages and sl...

Ecommerce Checkout Optimization [Slideshow]

If you missed my session on Checkout Optimization at Affiliate Management Days in San Francisco last month, you can catch the on-demand recording of M...

Upcoming Ecommerce Checkout Webinar

If you missed my session on checkout optimization at Affiliate Management Days last month, you've got a second chance to hear the presentation. Join m...

Online Checkout in Real Life [Video]

For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminis...

Tips for Tweaking and Testing Your Mobile Checkout

The final frontier in our series on mobile web design and usability for ecommerce -- and likely the one you are most concerned about -- is the checkou...

Designing Your Mobile Checkout Sign In Page

What is the most important element of your checkout sign in page? Guest checkout As I've blogged many times before, guest checkout is critical t...

Checklist: 9 Ways to Build Trust in Checkout

It can be tough to move the needle with conversion testing in the checkout with merely design elements like button color and number of form fields. Yo...