Understanding how your customers engage with your brand can ensure that you make the most of every ad dollar you spend, but also genuinely create better experiences. By integrating a 360-degree view of your customer into every interaction requires a new approach to managing data across existing and emerging touchpoints.
Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.
With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.
By utilizing these five strategies, small, medium, and large companies can ensure that the devices and platforms within their network system are safe from hackers and criminal activity. The simple fact is, companies can no longer access the web and neglect enterprise security.
34% of merchants experienced "friendly fraud" and along with banks, lost a combined total of $31 billion dollars in 2017. Here are 7 tips found to be effective at combatting friendly fraud.
This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.
Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.
In an effort to prevent ecommerce fraud, businesses need to evaluate the advantages and shortcomings when it comes to incorporating AI into their prevention strategies. Ultimately, businesses should implement a comprehensive fraud management solution that combines AI technology with expert fraud analysis.
In this third and final installment, Bishop will address one of the most critical challenges microservice implementations face, the backend for frontend pattern.
Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.
Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.
We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.
