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Why successful commerce PWAs rely on an API-led approach
Stefanie Hodge - 4 minute read
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Google is pushing the development of modern technologies like PWAs and AMPs to help retailers find a successful advantage through better CX. However, an API-led approach to PWAs can take it a step further as it provides a separation between the CX and the backend business logic which helps it unlock agility across the organization.
Is chargeback management part of your holiday commerce strategy?
Monica Eaton-Cardone - 5 minute read
As businesses start to gear up for the peak shopping season, we must not forget to plan for and prevent post-holiday chargebacks. This article will identify the three primary sources for all chargebacks and how to prevent chargebacks before they even happen.
5G and its impact on enterprises
Marco Nielsen - 4 minute read
Excitement over the arrival of 5G into the market means new realities and game-changing outcomes. But not all without a few concerns to address along the way. From an enterprise perspective, any change in technology can be costly and intensive. Are the rewards of 5G worth the costs of updating the devices of an enterprise?
Beware of these 6 app security issues
Olivia Diaz - 5 minute read
Regardless of what your job in your mobile app development for your business is, you have to recognize what the most well-known security issues are—and how to keep away from them.
Microservices and payments: what you need to know
Linda Bustos - 4 minute read
With their smaller, independent code bases and robust APIs, microservices allow you flexibility to extend commerce to new touchpoints and satisfy unique requirements. But should Payments be built as microservices?
Why API-first commerce grows business faster
Anastasiya Rashevskaya - 4 minute read
API-first commerce will become the heart of your business streamlining operations. Here are five ways an API approach boosts business.
5 benefits progressive web apps have over native mobile apps
Michael Gorman - 5 minute read
This article discusses five arguments that support the claim that Progressive Web Applications (PWA) will replace native mobile apps.
Marketing’s big shift to digital requires a 360-degree view of your customer
Darin Archer - 5 minute read
Understanding how your customers engage with your brand can ensure that you make the most of every ad dollar you spend, but also genuinely create better experiences. By integrating a 360-degree view of your customer into every interaction requires a new approach to managing data across existing and emerging touchpoints.
5 reasons CMOs should care about their commerce architecture
Michael Rasmussen - 6 minute read
Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.
Microservices: why less is more
Evan Klein - 3 minute read
With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.
5 ways to improve enterprise security
Naomi Hodges - 6 minute read
By utilizing these five strategies, small, medium, and large companies can ensure that the devices and platforms within their network system are safe from hackers and criminal activity. The simple fact is, companies can no longer access the web and neglect enterprise security.
7 ways to combat chargebacks from “friendly” fraud
Srii Srinivasan - 4 minute read
34% of merchants experienced "friendly fraud" and along with banks, lost a combined total of $31 billion dollars in 2017. Here are 7 tips found to be effective at combatting friendly fraud.
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Black Friday to Cyber Monday 2019 Statistics [Infographic]
Commerce Linda Bustos - 1 minute read
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The Nike-Amazon break up and what brands can (and can’t) do...
B2B Ecommerce Linda Bustos - 7 minute read
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Tips for responding to negative reviews [infographic]
Conversational Commerce Kristin Schepici - 2 minute read
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
5 tips to improve web UX for maximum conversions
Commerce Loius Martin - 7 minute read
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Common click fraud tactics and how to prevent them
Security Monica Eaton-Cardone - 5 minute read
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.