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Ecommerce Links: December 2011


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Well it’s the end of the month and the end of the year — so Happy New Year to you from all of us at Elastic Path, wishing you peace, joy, love and sales for 2012. To wrap up the year, here are some fab ecommerce blog posts from around the Web from December.

Before we begin, a quick heads up. I’ll be speaking in San Francisco in March at the Conversion Conference and Affiliate Management Days. The agendas are up, would be great to see you there, and expect some blog coverage from some of the sessions as well.

Now, on to the links!

  • We’re all bummed about the changes to Google referral data for Google Account users. But don’t fret, The Rimm-Kaufman Group and Econsultancy have some ideas how you can “steal” some of that data back.
  • Do those annoying popover sign up requests work or do they push visitors away? They could double your sign up rate — if done correctly. Mark Brownlow has some practical advice for PFO – popover form optimization.

See you in 2012!

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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