If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.
With ecommerce, you can’t separate out marketing efforts from your sales or your sales from your inventory management. They are all tied together; and how can you be more effective with your strategy and spend? By tracking and monitoring your interconnected KPIs.
By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.
VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?
AI often seems complicated and overwhelming, but in reality, it is simple in use. If managed well, it can benefit businesses and lead to higher profits and new opportunities. There are three main ways and tools to use AI to power businesses today: identify opportunities, understand customer needs and launch hyper-targeted campaigns.