When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.
When differentiating is the only competitve edge in today's market, top brands are selecting a best-of-breed architectural approach. And that best-of-breed is a headless API-driven commerce. Here are the four reasons why.