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The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down...

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially...

2016 Web Design Trends to Boost Conversions [Infographic]

Good web design can make or break your business. Research shows that users will make up their mind about how they "feel" about your...

5 Major Global Ecommerce Trends That You Can’t Afford to Ignore

As we begin 2016, the global ecommerce market is poised for significant growth. But not all geographies are experiencing the same trends. Here's a...

Five Rules for Content Marketers in 2016

From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe's just-released digital marketing report the “State of Content:...

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between...

Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers...

To Get Digital Experiences Right, Think Integration

There isn't an organization in existence today that hasn't had some internal dialog about digital experiences, and for good reason. Digital experience investments, either...

The Site Search SNAFU Even The Biggest Sites Make

Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to...

Does Your Mobile Home Page Drive Visitors Away?

Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you've invested in a companion app and wish to use your...

Back to School: The ABCs of Ecommerce

It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service...

How Branding Influences Purchase Decisions [Infographic]

Invesp Consulting have compiled a number of ways brand influences consumer purchase decisions, from brand preference to conversation and beyond.

5 Holiday Conversion Problems and How to Fix ‘Em

As the “official” holiday season rapidly approaches (for some early birds, it’s already here), prepare for a massive uptick in sales – but also...

The New Customer Journey: Commerce + Content in Context [Webinar]

I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context,...

The Importance of Customer Reviews [Infographic]

This week's instalment of Infographic Friday is courtesy of Invesp Consulting on the importance of customer reviews.

What’s the Toughest to A/B Test on Ecommerce Sites?

Our friends at Wider Funnel are running an Ask Me Anything event this week. <-- Ask your burning question at this link. I got a...

Ecommerce Digest: August 2015

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month...

Inside the Cross-Device Purchase Journey [Infographic]

Earlier this week we examined mobile context and mobile apps vs. websites. Today's infographic looks at the cross-device purchase journey, courtesy of Signal. Tweetables 67% of...

Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile's contribution to...