How Video Drives Consumers to Purchase [Infographic]

This week’s Infographic Friday features Invodo’s Video Statistics: The Marketer’s Infographic (via )

Tweetables

• The average American consumes 19 hours of online video per month Tweet this

• Consumers watch product video 60% of the time Tweet this

• 52% of consumers say watching product videos make them more confident in purchase decisions Tweet this

• 3/5 consumers will spend at least 2 minutes watching product video Tweet this

• 1/2 consumers are less likely to return a product after viewing a video Tweet this

• Mobile shoppers are 3x as likely to view video as desktop or laptop users Tweet this

• 1/2 of smartphone owners watched product video on their device in a 3mo period Tweet this

• Shoppers who view product video are 174% more likely to purchase Tweet this

• Nearly 40% of consumers report videos increase their likelihood to purchase via mobile Tweet this

• 25% of mobile Internet users made a mobile purchase in 2012 Tweet this

• 62% of iPad shoppers spent more than $250 on consumer products last year Tweet this

• 76% of marketers plan to add video to their sites Tweet this