I like Shoeline’s inclusion of reasons to sign up, and a privacy assurance:
Sign up for the Shoeline.com Email Club today and start enjoying the benefits of being a member! You’ll receive email messages from us on:
- Special sales and promotions sent exclusively to our e-mail club members
- New styles and products – Find out how to get them before anyone else
- New brand introductions to the site
- Seasonal fashion previews, gift guides, and more!
See an example of a Shoeline.com email
Unfortunately, neither of the previews display a full-size email example.
It’s really easy to show a preview, just link to an online version, like this. You should also consider linking to a mobile version for subscribers who anticipate they will read your emails on smart phones.