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Emails Using Calls-To-Auction


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Many retailers use auction marketplaces like eBay to sell various items including overstock, clearance, returned and slightly damaged merchandise. Others like American Apparel and Urban Outfitters use it to sell their vintage clothing inventory through California Select and Urban Renewal, respectively.

American Apparel Email:

Note the call to action “Bid Now.”

Urban Outfitters Email:

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is the former editor of Get Elastic; and as an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.
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