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Tag: experience driven commerce

Creating New Business Models with Transactional APIs

In our latest webinar A Look Inside Tomorrow’s Digital Commerce Platform, Forrester analyst Peter Sheldon shared several exciting examples of how digi...

Comparison Engines Losing Steam? Shoppers Balk at CPC Model

Internet Retailing reports that consumers are catching wind that comparison engines' CPC model can be biased towards higher paying merchants. A study ...

Fake Customer Reviews, Bad Product Reviews: What to Do?

I really enjoyed this morning's webinar with Andy Chen of PowerReviews and Jay Gordman of NetShops. (If you missed it, you can catch the Q&A recap...

Q&A From Ratings and Review Webinar

The following is the question-answer period of a webinar we did with PowerReviews. Unfortunately we do not have a transcript of the webinar itself or ...

In-Store Pickup and Store Locator Usability

Guess what? People like to shop online (or by cellphone) and pick up in-store. We all love research to back up our theories, so here goes: "Jupiter Re...

Laptop Bags, PayPerClick and Landing Page Relevance

I was searching today for laptop bags in Google search, and I noticed two Google Adwords ads from online retailers I have shopped with in the past: ...

SOA Package on Baseline Outlines the Plan from Aeroplan

All buzzwords aside, companies really want something that will work with their business model and manage to do so at a cost which allows a reasonable ...

Optimizing Site Search for Non-Product Information

Last post I discussed the need for optimizing your internal search engine to work for non-product searches like shipping, returns and other customer s...

SEO Secrets for Online Retailers

The following is the slide deck for an Elastic Path webinar we presented with Stephan Spencer of Netconcepts with questions and answers from the webin...

Slow Load Times are Funny, … Right? Crazy Ecommerce Video ...

Do not adjust your screen! The eagerly awaited episode 6 of (everyone sing it now), "The Crazy, Messed-up World of ... Ecommerce" series Bananarama…r...

Wishlists May Reduce Cart Abandonment

In a recent thread over at the High Rankings forum, a forum member shares that his shopping cart abandonment rate is 60%, with 50% of these exits leav...

Social Shopping Roundup for Online Retailers

What is social shopping? It's essentially a mashup that resembles social bookmarking, social networking and comparison shopping in a blender. A bunch...

Copywriting for better online retail SEO

DM News published an article titled 'Copywriting for better online retail SEO' by Elastic Path's VP Marketing (and search enthusiast) Jason Billingsle...

Hybrid user experience designer/developer – A myth or reali...

I am currently in San Francisco at the Web 2.0 Expo. The first session I attended was on the New Hybrid Designer. Some well known panelists were on st...

Enhancing Ecommerce Accessibility Helps Everyone

Peter Abrahams, Practice Leader from Bloor Research, published an interesting article about how paying attention to site accessibility will improve th...

Maximizing the Conference Experience – 11 Tips for Smart At...

Attending conferences can be an expensive proposition. Besides the cost of registration and travel, the opportunity costs resulting from being out of...

Ecommerce Site Testing – The Power of Observation

Observing users is one of the most under-rated means of improving site usability. Today's eCommerce managers often rely too heavily on technology to h...

BtoB Article on New Web Tools

BToB Online published an article today (Nov. 13, 2006) by Richard Karpinski called, "What exactly is Web 2.0?" The articles' aim is to educate busine...

EP VP Leads Search Discussion

Another Press Release hit the street today, this time announcing that Elastic Path's VP Marketing Jason Billingsley's will lead a roundtable discussio...

11 Tips for Improving the Ecommerce Experience

Since first logging on to the Interweb in 1995 (via a 14.4kbps dial-up connection on the island of Guam), I've purchased hundreds of products from man...