The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to go for the digital new world.
B2B adoption of wearable communications has lagged. However, a few clued-in brands have seen the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. Find out why now is the time for B2B organizations to really hone in on this emerging technology.
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.
A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.
Award-winning marketer and thought leader, Oisin Lunny, recently chaired the Savant eCommerce Barcelona event. Read on for his insightful recap of the two immersive days of networking and learning.
Mobile-first is the way of the future, and your secret to building a successful business in 2020 is embracing that change before the competition catches on. This article covers the basics to a mobile-first design and a few ideas to get started.
As an experienced Business Manager, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.
Amazon seems to be everywhere. It has disrupted the way we shop and has brought effects that have gone beyond customer expenditure to impact the economy. Amazon has impacted investments, job opportunities and inflation. In addition to retail, check out the five other industries Amazon is about to shake up.
There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.