B2B adoption of wearable communications has lagged. However, a few clued-in brands have seen the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. Find out why now is the time for B2B organizations to really hone in on this emerging technology.
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.
As an experienced Business Manager, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.
Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with Carla Gonzales, Commerce Business Manager at Wurth Louis and Company.
How have online retailers like you crushed their conversion killers with A/B testing?We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.
While there are many tools out there to help generate more leads, popups and live chat software have stood out as two pretty effective solutions. The Entrepreneur claims that popups helped them increase subscriptions 86%, as well as sales 162%. And, according to Neil Patel, you can boost lead generation by up to 45% using live chat software.Read on as we weighed the pros and cons of each to help you determine which option to select.
Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce o...
Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.
In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.
Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.