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Free Holiday Email Marketing Resources

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1 minute read

According to the National Retail Federation, 40% of shoppers plan to begin their Christmas gift search before Halloween – have you started your holiday email campaign?

Here are some free resources that can help you with your email marketing campaigns this holiday:

  • Tom Lindmeier of MarketPlanB Consulting offers a free white paper download that serves as a good introduction to email marketing: frequency, offers, segmentation and testing.

  • Last November’s Elastic Path Webinar: 12 Can’t Miss Email Strategies for Online Retailers with Sitebrand’s Carolyn Gardner is worth a replay, and catch the text recap on our blog.
  • Mark Brownlow from Email Marketing Reports has a 4-part series on holiday email marketing: Part I, Part II Frequency, Part III Last Minute Tactics and Part IV Not Everyone Celebrates Christmas.
  • You can catch up on all previous and upcoming updates on what top online retailers are doing with Black Friday, Cyber Monday, Christmas and Hanukkah campaigns at the RetailEmailBlog.
Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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