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Gain Competitive Advantage with Attribution: Predictions from Ado...

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now - sensors, mo...

You Won’t Believe What These 32 Bitcoin Startups are Doing

With major ecommerce players like Overstock.com and Square on board, Bitcoin's on its way to becoming a serious payment method, despite its bad press....

Consumers Spent 247% More Time With Shopping Apps in 2012 [Infogr...

We know folks love their apps, but what about retail apps -- are they gaining traction? Baynote's compiled data from Flurry and whipped up this wee...

Defying Gravity: Amazon’s New Patent

Amazon’s recent patent for “gravity-based link assist” aims to direct a user’s mouse cursor to where the system predicts the user wants to click. ...

The Case for Tablet Targeted Ad Campaigns

Google AdWords' Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the ...

Test Your Gut: 3 AB Tests from the Gaming Industry

If you're passionate about A/B testing, you're likely familiar with the site WhichTestWon, a weekly showcase of A/B testing examples from a variety of...

Why HTML5 Should Replace Native Apps for Ecommerce

Today's post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commer...

Why Ecommerce is a Lot Like Cat Memes

A few years back, we ran a round-up of Get Elastic topical posts based off the ICanHasCheezburger meme. There have been over hundreds of Get Elastic p...

Journey to the Center of the Curiosity Cube

This post is contributed by Lisa Walker, an ecommerce strategist focused on emerging business trends and technology at Elastic Path. For those inte...

The Neuromarketing of Mobile Games

According to Catagena Capital, the total number of Americans that play games on their smartphone, tablet or iPod Touch has now surpassed the 100 milli...

7 Business Models for Monetizing Digital Content

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to ...

Navigating Ecommerce 2.0 and The New Consumer Reality

I'm excited to introduce a new contributor to Get Elastic, Lisa Walker. Hailing from Bodog and Electronic Arts, Lisa is an ecommerce strategist focuse...

5 Fascinating Mobile Gaming Facts

The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales o...

PC Gaming: Making it Easier to Find, Try, Buy, and Play Titles

Gamers know what titles they want to buy and are willing to jump through hoops to get them, right? That may have been true 5 years ago but with the sp...

Digital Distribution Revolutionizing PC Gaming

US game sales total approximately $16 billion, with unit sales of digitally distributed titles now surpassing physical purchases, according to The NPD...