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Earth Day Marketing: E-Tailers Seeing Green

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2 minute read

Earth Day EcommerceToday is Earth Day, and for weeks online retailers have been jumping on the green wagon in their marketing efforts, taking advantage of their eco-friendly and sustainable products and projects.

More than ever, retailers are adopting a Wayne Gretzky “skate to where the puck is” marketing strategy. As consumers become more conscious of environmental issues, more and more marketing messages will contain green references and themes. Many feel that encouraging people to consume more in celebration of Earth Day is a bit ironic and counter-productive. But the shift towards eco-friendliness has encouraged many companies to source and sell green products in response to consumer demand. So getting the word out about the availability of green alternatives is especially fitting for this time of year.

The following is a sampling of Earth Day emails and on-site promotions from some of the top online retailers. You can read more about Earth Day email trends at RetailEmail.Blogspot.com, and more about holiday and event marketing from our Holiday Marketing Webinar.

Evo

Earth Day Email from Evo Gear

Guess

Earth Day Email from Guess

Wal-Mart

Earth Day Email from Wal-Mart

Pac Sun

Earth Day Email from Pac Sun

Endless

Earth Day Email from Endless

Circuit City

Earth Day Email from Circuit City

Macy’s

Earth Day Email from Macys

Shoemall

Earth Day Email from Shoe Mall

Coca-Cola

Earth Day Email Coca Cola

Delia’s

Earth Day Email Delias

Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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