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Why is it so hard to monetize experience?

Today, customers use an average of 5 to 6 touchpoints when buying an item. In this fast-paced world of communication and information overload, consumer’s...

Four Things You May Not Know About API-First Commerce

As previously published on LinkedIn, Ana Milevskaja addresses the top four often overlooked benefits of API-first commerce.   API-first commerce, a.k.a. “headless commerce” is quickly becoming the...

How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on...

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together,...

Checkout-less Shopping: Faster Payments, Smarter Customer Data

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by...

Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales...

To Get Ahead with Customer Experience You Need Headless Commerce

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with...

Hype in Digital Commerce: 5 Rising Technologies to Watch

Digital commerce is playing a pivotal role in customer experience strategies. The world's leading research firm, Gartner, recognized that digital commerce is a key...

Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will...

What Does the Consumer Internet of Things Mean for Marketers?

Today's post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard...

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions, this article explores how the future of...

Virtual Versus Augmented Reality? Which One Will Win Out?

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a...

Must Read

Retail Trends 2019 [video]

Highlight video compilation from Retail's Big Show on industry trends and commerce themes innovative brands need to keep on their radar.

What’s all the hype with Progressive Web Apps (PWAs)

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype.

Better customer experience means targeting people, not buyers

To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.

Getting the most out of Retail’s Big Show

There’s a lot of great speakers and topics to cover while at Retail's Big Show. Get Elastic has curated the must-see items for NRF 2019.

Frictionless Commerce – the future of customer experience is seamless

The bar has been raised. Brands are now providing seamless commerce experiences by leveraging AI, voice and video technology.