In a typically fragmented telecom technology environment, the ability to assemble information from siloed systems is crucial. With an API-based commerce solution, telecom companies can create not just bundles, but a dynamic and loyalty-building customer experience.
Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented. Since they had used a full stack commerce platform, their heavy back-end systems were slowing down customer-facing front-end innovation.
When differentiating is the only competitve edge in today's market, top brands are selecting a best-of-breed architectural approach. And that best-of-breed is a headless API-driven commerce. Here are the four reasons why.
As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.
The key to growing a successful ecommerce business is working hard and working smart. Luckily, there are some useful tools to help market, run, and analyze ecommerce platforms. Some of them are free and others come with a subscription fee (usually a free trial is offered to test first). The following 15 recommended ecommerce tools have been broken down into three categories: Marketing, Managing and Tracking.