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Headless Commerce

Ecommerce & the subscription economy

The subscription model isn’t new, but companies now have powerful tools that can help them respond to customer needs in a much more dynamic and accurate way. It comes down to the right data, the right tools and the right ecommerce platform.

B2B Mobile Commerce Apps are Hot: Here’s Why

Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?

Searchandising: Using targeted content on search pages

From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.

15 tools to help ecommerce practitioners scale and grow

The key to growing a successful ecommerce business is working hard and working smart. Luckily, there are some useful tools to help market, run, and analyze ecommerce platforms. Some of them are free and others come with a subscription fee (usually a free trial is offered to test first). The following 15 recommended ecommerce tools have been broken down into three categories: Marketing, Managing and Tracking.

Why commerce is the place to go headless

Making the switch to a headless-first commerce architecture isn't really making a switch to headless commerce, it is making the switch to a headless enterprise.

Searchandising: Do your autosuggestions help or harm?

80% of ecommerce sites using autosuggest, the search feature is as mainstream as U2. But many implementations are WORSE than no autosuggest at all. Make sure you read our dos and don'ts for autosuggest relevance and usability.

Searchandising: Site search hacks that drive revenue

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Our in-depth guide shows you how to optimize site search for relevance and personalization.

Microservices: why less is more

With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.

Bundling matters: why telecom companies seek an API-based commerce solution

In a typically fragmented telecom technology environment, the ability to assemble information from siloed systems is crucial. With an API-based commerce solution, telecom companies can create not just bundles, but a dynamic and loyalty-building customer experience.

How to stop wasting resources to improve the customer experience

With a flexible, headless commerce solution, companies can stay a step ahead, continually innovating, all while zeroing in on that perfect offer at the right time and the right place.

How to create a successful pop-up store

As previously published on the Business Leader, Ana Milevskaja outlines how best to create a successful pop-up store.

How Swisscom lost its “head” to create a unified commerce experience

Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented. Since they had used a full stack commerce platform, their heavy back-end systems were slowing down customer-facing front-end innovation.

Most Recent

4 ways to be optimizing for voice search

According to statistics by Dialogtech, we can expect half of all online searches to be voice searches within a year. So, if you’re not optimizing for voice search, you’re missing out on nearly half of all search queries. Not just that, you’re also affecting your ranking in traditional searches by missing out on voice search traffic. Here are four great strategies that will boost your website ranking for voice search queries.

Five ways eprocurement can revolutionize supply chain management

eProcurement platforms allow businesses to rationalize supply chain and eProcurement processes, providing greater accountability and facilitating collaborative supplier relationships. EProcurement on its own isn’t a complete solution to supply chain cost management, but it is an essential component in creating collaborative supplier relationships, reducing error, and taking control of spending and procurement.

What are the limitations of .NET core API? Things you should know...

For more than a decade, the .NET framework has been the main platform for Microsoft stack developers writing code. The framework is very popular when it comes to developing an ecommerce store – having a full feature-rich set of tools suitable for building any type of app. In this article, we will be looking at which .NET core qualities are getting left behind and how you can enable the ability to build native applications with better graphical user interface.

Wicked Quick: Facebook chatbot remarketing tips with Larry Kim

For this week’s Wicked Quick, we caught up with Larry Kim, founder of Wordstream and Facebook Messenger marketing platform MobileMonkey on how to optimize chatbots for ecommerce. Larry will be speaking on The Top 7 Chatbot Marketing Hacks of All Time at Unbounce’s Call to Action Conference this month.

Pricing psychology: 6 ways to influence perceived value

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.