Insights from Ecommerce Experts
Insights from Ecommerce Experts

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How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

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How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

RETRO VIDEOS

How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

MUST WATCH

How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

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How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

How True Value improved online conversions with 360º images

This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.

LATEST ARTICLES

Killing the conversion killers: insights from real-world A/B tests [Video]

How have online retailers like you crushed their conversion killers with A/B testing?We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.

What generates more ecommerce leads? A popup or live chat

While there are many tools out there to help generate more leads, popups and live chat software have stood out as two pretty effective solutions. The Entrepreneur claims that popups helped them increase subscriptions 86%, as well as sales 162%. And, according to Neil Patel, you can boost lead generation by up to 45% using live chat software.Read on as we weighed the pros and cons of each to help you determine which option to select.

10 scariest things that can happen in mobile checkout

Nothing's more terrifying than these 10 scary things that can happen in mobile checkout. Prevent the nightmare before Christmas by ensuring your mobile site doesn’t commit any of these horrors!

What does Brexit mean for ecommerce?

The impact on the British economy, despite all the preparations the government and private businesses have taken, is expected to be severe, especially in the case of “No Deal”, which would significantly disrupt Britain’s export-oriented economy. B2C businesses will suffer more in the coming months as tariffs and waiting times will take their toll and force them to raise prices and lower expectations in regards to delivery time. B2B businesses will have to step up with importing large enough volumes of products in order to compensate.

How to prepare for the expansion of voice commerce

Voice is the future and you need to take the first step to be there before your competition in order to have a first mover advantage. Amazon and Google are launching voice SEO and we all know how important SEO is, to be found. This article addresses the key reasons a voice-first strategy is imperative and how to build an Alexa skill.

Optimizing website content for voice search

By 2020, it is estimated that half of all searches will be conduct via voice search. If don't have voice optimization as a priority now, you're going to be beat by the competition. This article outlines why voice search matters and how to go about optimizing your site now.

Preventing click fraud with blockchain

It’s true that blockchain might represent the future of online ad buying. We’re far from widespread adoption, though. In the meantime, it’s important that you take steps to mitigate your risk and remain proactive.

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerc...

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.What are the drivers behind this omni-channel retail trend?

Wicked Quick: B2B replatforming initiatives

A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with a global ecommerce practitioner on B2B replatforming initiatives.

Experience-driven commerce and its impact on B2B

Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.

How 5G will power the future of movement via the Internet of Vehicles (IoV)

5G and the Internet of Vehicles (IoV) has the potential to transform the way we move people and things from one place to another. In a city setting, IoV and 5G will act as city planners and logistics managers rolled into one. Data and automation will optimize traffic light coordination and send garbage trucks on automated routes. The city of the future? Anything engineers can imagine.

4 tips for a successful Cyber Monday email campaign

There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.

5 reasons ecommerce should embrace blockchain [infographic]

Blockchain eliminates third-party interference while facilitating most commerce systems today. It’s also cheaper and much faster, making it an ideal model for retailers. Check out this infographic to learn more.

Brian Beck, B2B ecommerce expert and author, on headless commerce [video]

In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.

Target marketing: Taking digital knowledge into real-life experiences

While it’s an exciting time for marketers as we leverage personal insights to add relevance to modern marketing experiences, we also need to be mindful that we upkeep the highest standards of both content and privacy.

Not all commerce APIs are created equal and why you should care

In digitally connected world APIs are paramount to success of an enterprise. Like with any frameworks, each have its own strengths and weaknesses, but it is important to understand that a lot depends on an API implementation of a specific commerce platform. Finding the right commerce partner to help guide an enterprise through a digital transformation journey is often more important than making a specific technology choice.

Demystifying Personalization in B2B

B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.

AI and machine learning: What’s the Difference?

If you’re just starting your digital journey, the implementation of AI and machine learning can bring a lot of questions. This article takes a look at why AI and machine learning are considered game-changers in ecommerce and what is the basic difference between them.

30 B2B ecommerce experts to follow

Today's B2B ecommerce leaders are driving radical changes and digital transformations inside some of the leading organizations. We've pulled together the 30 most influential experts in the B2B commerce space that we follow and why we think you need to be following them too.

The evolving impact of IoT on the web

IoT revolutionizes and deploys major industries to turn their traditional processes into smarter ones. We can anticipate that the IoT should make vital changes which would take web improvement to the next level. This article highlights how IoT is changing the face of web design and web development.

RECENT POSTS

How to avoid data issues during a digital transformation

Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

Should my organization invest in a microservices architecture? [U...

Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.

How True Value improved online conversions with 360º images

This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.