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How Business Uses Social Media [Infographic]


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This week’s infographic comes from Invesp, rounding up stats on how comapnies use social media marketing.

Activity Levels of Businesses on Social Media


  • Internet users spend 22.5% of their time online social networking Tweet this
  • By 2015, social commerce is expected to reach $30 billion globally Tweet this
  • 87% of the Fortune 100 use at least one social media presence, Twitter most popular Tweet this
  • 87% of companies have both Facebook and Twitter presences vs. just over 50% for Youtube and Linkedin Tweet this
  • Only slightly more than 1/3 of companies worldwide have a presence on Pinterest and/or Google+ Tweet this
  • More than 80% of SMBs plan to increase social media marketing in 2013 Tweet this
  • 62% of marketers say social media has become more vital to marketing campaigns w/in the last 6mos Tweet this
  • 25% of SMBs have no social marketing strategy Tweet this
  • 28% of SMBs measure the ROI of their social media marketing Tweet this
  • 83% of companies say Facebook is their preferred social tool for brand marketing Tweet this
  • On average, companies only respond to 30% of feedback received through social media websites Tweet this
  • Only 26% of businesses regularly include a call-to-action in their tweets Tweet this
  • Only 44% of customer question tweets are answered within 24hrs Tweet this
  • 56% of customer tweets to companies are ignored Tweet this
  • 39% of companies do not track their social media responses at all Tweet this
  • 46% of online users use social media to review purchase decisions Tweet this
  • Only 30 of the top 500 online retailers allow users to log-in with Facebook Tweet this
  • Less than 20% of companies have integrated social media with their customer care, sales or product development Tweet this
Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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