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How Companies Use Predictive Analytics [Infographic]


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In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week’s infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people.

Want a closer look? Click to enlarge

Infographic credit: LatticeEngines

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.
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