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How Data Brokers Track Consumers [Infographic]


1 minute read

PRISM! Now that I have your attention using the buzzword of the week, today’s infographic looks at data brokers – the folks that track your spending behavior and sell it to marketers. Mmmhmm, that’s right. It’s a $300 Billion industry in the US alone.

Click to enlarge infographic


  • Consumer data collection is a $3 Billion industry in the US Tweet this
  • Acxiom is the largest data broker. It keeps a database of over 500 million consumers worldwide “nearly every US consumer” Tweet this
  • Acxiom tracks avg of 1500 data points on each consumer, placing them in one of 7018 socioeconomic data clusters Tweet this
Linda Bustos
Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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