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How People Use Facebook [Infographic]


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The whole internet was a-buzz about F-commerce this week, thanks to a Bloomberg article last Friday that prompted reactions Forbes, Get Elastic, Econsultancy and others.

If people aren’t logging into Facebook to shop, what are they doing? This week’s ‘Fographic Friday provides some insight. Think about how you might incorporate this data into your social marketing plans.

  • People check their Facebook in bed. How are you going to time your Facebook Page status updates?
  • 70% of Americans are on Facebook. Maybe it’s time to seriously consider using Facebook Login as an authentication tool?
  • People share a lot of information about themselves (including marital status) on Facebook. How could you leverage Facebook Connect to personalize your web experience?
  • About half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?

Obsessed with Facebook

Linda Bustos
Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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