How to Psychologically Segment Customers By Persona Baiting

A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and is worth revisiting. The tactic could be termed “persona-baiting.” Bryan and Jeffrey Eisenberg’s Waiting for Your … Continue reading How to Psychologically Segment Customers By Persona Baiting