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Improving Click-Through Rates on Featured Products


1 minute read

One of the simplest ways to increase click through rates on “featured” or “recommended” products from your home page or email campaigns is to give customers a clue as to why the items are featured.

Compare a merchandising zone like this:

To these:

Crutchfield recommends 3 iPods, and customer chooses which is most attractive – the best deal for the price, the top rated item or the expert/staff choice.

L.L. Bean‘s emails consistently feature products backed up by some outstanding attribute that justifies its recommendation. Value propositions, baby.

Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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