With the holiday Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) – offering ship-to-store services to online customers is a competitive advantage to multi-channel retailers.
Here are some tips to ensure a satisfying online and offline experience of your ship-to-store service for your customers:
On-Site Messaging and Usability
Because ship-to-store is a key customer service, it needs to be communicated well throughout your site (to remind customers you offer it, and to inform first-time visitors about it, regardless of which “landing page” attracts the visitor — it might not be your home page).
Wal-Mart does a great job at branding its “Site-To-Store” service throughout the site, and even uses a unique icon for it – including it in the navigation header, search and category results and product pages:
Navigation / Header
This article was re-posted as part of our Best of Get Elastic series. Click to continue reading In-Store Pickup Tips for Multi-Channel Retailers