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Internet Retailer Hot 100 for 2008


5 minute read

Hot 100Every year, Internet Retailer releases its list of stand out retailers. Last year there were 50, this year 100.

Rather than highlighting who’s doing the most volume, the Internet Retailer Hot 100 list focuses on innovators and includes smaller retailers like Bestkiteboarding.com, chains, catalogers, online-only and brands like M&M’s.

The Hot 100 for 2008

1-800-Flowers Drs. Foster and Smith PacSun
6pm Drugstore.com Palm
Abebooks eCampus Patagonia
Abercrombie & Fitch Food Network Store PCConnection
ABT FYE PCUniverse
Ace Hardware GAP PetsUnited
American Eagle Outfitters Gift Tree Plumber Surplus
Altrec Golfballs.com Power Equipment Direct
Amazon Guess Jeans Rampage
American Stationery Harry and David REI
American Greetings Home Depot Repair Clinic
Anthropologie HP Shopping.com Restoration Hardware
Apple Indigo Books & Music Rockler
Art.com JC Penney Romanicos
Audible.com J Crew Shop.com
Barnes and Noble JewelryTV.com Shop NBC
BestKiteboarding K&L Wine Merchants Shop PBS
Blue Nile Karmaloop Shutterfly
Bodybuilding.com Kohls.com Skechers
Brooks Brothers Lake Champlain Chocolates Sony Style
Bulbs.com Lancome USA Stacks and Stacks
Buy.com Levenger Step2
Cabela’s Lillian Vernon Swell
Café Press Lowe’s Tiger Direct
Carols Daughter Macy’s Timberland
Coach Moosejaw Mountaineering Undergear
Costco MyMMs Vera Bradley
Crate and Barrel Netflix Vivaterra
David’s Bridal NetShops Vivre
Delightful Deliveries Nike Walmart
Dell Nine West Williams-Sonoma
Diapers.com Oneida Wine.com
Dick’s Sporting Goods Overstock Working Person’s Store
Your Electronic Warehouse

Matt over at Ecommerce Optimization categorized the list and added some nifty graphs.

I’m not sure how much social media marketing was a factor in choosing the top 100. One thing I can’t figure out is how Walmart made the list and Target was shut out, even though Target clearly won the Facebook war…

I want to include my personal shout-outs to Zappos.com for their incredible customer service, Threadless.com for fostering great community and for their impressive blog following.

Congratulations to all the top 100 this year.

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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