The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unless they pivot to a new sales model before direct-to-consumer sellers gain a stranglehold on the IoT ordering market.
Ill-fitting clothes are not just an emotional hurdle for consumers, it’s also a $300 billion-dollar problem for apparel companies. Massively impacting revenue, sustainability and operations. While 3D body scanning isn’t revolutionary, it has been a long allure in apparel and retail.
Blockchain technology is not likely a passing fad. Looking forward, we expect open, API-based ecommerce systems to more easily incorporate blockchain-based identity verification, payments, smart contracts and new forms of loyalty and advertising than closed commerce systems.
Get Elastic captured a captivating conversation with John Padgett, Chief Experience & Innovation Officer, Carnival and Sal Visca, Chief Technology Officer, Elastic Path, where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.
The Get Elastic team flew to Miami for an interview with John Padgett, Chief Experience and Innovation Officer at Carnival. (Stay tuned for the video series).
The anticipated low communication latency and increased network speeds with 5G are drastically heightening further interest in areas where real-time data processing and augmented/virtual reality (AR/VR) will be prevalent.
With a lot of retailers still undecided on auto-replenishment, there are arguments for both sides, but what is clear is that retailers need to put their customers at the heart of what they are doing and implement technology that their consumers will embrace.
For companies like Carnival with individualistic customer requirements, headless commerce can deliver frictionless customer experiences fast.
Carnival's guest experience revolution is the result of the convergence among the physical and digital worlds into a seamless experience on the high seas.
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.