The clock is winding down for our upcoming webinar and book giveaway for Always Be Testing: The Complete Guide to Google Website Optimizer. Every registrant for this Thursday’s (September 11, 2008) webinar with Bryan Eisenberg: I Know I Should Be Testing, But… will be entered to win one of 5 signed copies of Always Be Testing.
Bryan Eisenberg has worked with online retailers like Overstock and Cafepress to dramatically increase their conversion rates. “The Eisenbergs are #1 in this game, and there is no #2,” says Patrick Byrne, CEO of Overstock.com. We’re privileged to have Bryan join us for a full hour and take live attendee questions. This is a webinar you don’t want to miss. (September 11, 2008 9 am PST, 12 pm EST)
What will you take away from this webinar?
Improving your conversion rate is really the key to boosting your profitability online – NOT buying more traffic. Most marketers use the “gut feel” approach to conversion rate optimization, or even worse, go along with what the Highest Paid Person in the Organization (HiPPO) says, or what the web designer thinks looks coolest. How much money is left on the table because nobody holds opinions to the fire? How much could you learn about your customers by actually testing your site elements?
But testing sounds complicated. It sounds time consuming. Where do you start? How can you get the boss on board – especially when he thinks things are just fine the way they are?
You’ll learn from Bryan:
• Where and how companies should begin testing
• How do you get corporate buy-in
• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)
Learn how you go from a culture of having to “always be right” to “always be testing!” Catch the on-demand replay of I Know I Should Be Testing, But… today!