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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror ̵...

Consumers want choices that they feel empowered to make and they want personalized shopping journeys. By applying these four takeaways, marketers can bring personalization to a new level.

A New Cart Cross-Selling Strategy

Online shoppers are wild about free shipping. A recent study by ComScore and UPS found 58% of digital shoppers would add additional items to cart to q...

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers' personalization strategies are "standalone," using only on-site data to...

What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital In...

Why Personalization Is Doomed Without Strategy

Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, i...

Direct to Consumers: How Brands and Manufacturers Execute Digital...

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. "Consumers today do not ...

Prescription for a Great Commerce API Strategy

Forget banner ads and coupon codes, the new wave of affiliate marketing is going API (application programming interface). The shift to mobile is p...

Is Your Testing Strategy Ready for the Holidays? [Infographic]

In the lead up to the holiday season, it helps to hone in on your testing strategy. This week’s infographic features figures from Econsultancy’s Conve...

Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called "remarketing"...

Mobile Design Strategy: Home Page Tips

This post launches a 6-part series of mobile website design strategy from home to checkout. You may remember we ran a similar series in 2009 on mobile...

Ecommerce Mobile Strategy: Getting Started

This post is contributed by Dann Wilson, ecommerce consultant and resident mobile expert here at Elastic Path. Launching mobile commerce within an ...

Is Groupon’s Strategy Off the Mark?

I'm sure by now you've heard about Groupon's IPO, which has more than one person singing "here comes another bubble..." Many folks including Forrester...

Amazon Blog Strategy: Interview With Chris Brucia

Chris Brucia recently contacted me to let me know about some of Amazon.com's niche blogs that had slipped under my radar for our roundup of 75+ e-Tail...

Is Flattery A Viable Selling Strategy?

I heard a true story years ago about a telephone service in the UK, where lonely women would call to hear a soothing, pre-recorded male voice say thin...

Ecommerce SEO Hack: Free Tool to Hone Your SEO Strategy

SEO Digger is a free SEO tool that instantly shows you keyword rankings in Google for yours or any other website URL along with Wordtracker keyword co...

Good Customer Service Still The Best Word-Of-Mouth Marketing Stra...

Zaz Lamarr hearts Zappos. She really does. On her personal blog Writing, Cooking, Life, Zaz gives testimony of exceptional service from an online r...