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The Site Search SNAFU Even The Biggest Sites Make

Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversi...

15 Tips for Welcome Email

Our last post, The Art of Email Sign Up: 18 Dos and Don'ts continues today with welcome email tips. Optimize for the open Send promptly The w...

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers -- and will force them to get product con...

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hid...

Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices ...

Navandising: Merchandising in Navigation

Something I've spotted on a few retailers' sites lately - the showing of offers and other calls to action in AJAX flyout menus: Moosejaw Mountainee...

After the Shipping Deadline: Holiday Merchandising Tips

Unless you can afford free overnight shipping to holiday shoppers, you need a plan for merchandising your e-store for that period between the shipping...

Heading to the Shop.org Merchandising Workshop?

If you're attending the Shop.org Merchandising Workshop in San Diego next week, we'd love to meet you! I'll be joined in the Exhibit Hall by our VP...

Merchandising Usability: Better Ways to Display Product Recommend...

Have you noticed that, when showing cross-sells and upsells, many ecommerce sites hijack you off the page you're looking at to view the suggested item...

Spoon Sisters Take New Twist on Merchandising

Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck. The retailer also...

Dads and Grads: Missed Merchandising Opportunities

Shari's Berries has some really cool Father's day products, like chocolate tools, tuxedo berries and Boris the Fishing Bear: There are 3 links ...

Video Merchandising With Virtual Catalogs

Saks Fifth Avenue is stepping out and debuting "Fashion in Action" - first streaming video fashion catalog. The feature went live last Monday as an e...

Webinar Recap: Effective Merchandising: What Sells?

We just wrapped up our webinar on merchandising (cross-selling and up-selling) with Mike Svatek of Baynote. This was an incredible session and I'm ...