M&Ms and Zazzle Team Up for Valentine Viral

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1 minute read

Personal M&MEarlier today we discussed the Elf Yourself campaign for OfficeMax and how its benefits will be long term branding rather than immediate sales. Rebecca Bolwitt pointed out another campaign for M&Ms.

M&Ms and Zazzle’s viral has a built-in ecommerce component. After you M&M-ize yourself you can add your character to a number of customizable products from Zazzle, including t-shirts, mugs, postcards, neckties, baseball hats and even postage stamps.

After you create your character, you can move to the “MPorium” where you can choose a product to personalize.

Personalization Options

The customer is notified that they will be taken to a third party site (Zazzle) to complete orders.

Zazzle Agreement

Examples from Zazzle:

Zazzle M&M Bag

Zazzle Stamp

The advantages of this campaign over the elves is it can run all year long, and there is an immediate opportunity for an ecommerce transaction. The site offers truly unique gift ideas, and a way for users to capture their memory in physical form. The downside is that the microsite is very Web 2.0 and isn’t likely to appeal to the over 55 crowd.

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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