With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments.Our latest infographic explores Apple's piece of the mobile wallet pie.
Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?
This article discusses five arguments that support the claim that Progressive Web Applications (PWA) will replace native mobile apps.
This article lays out why a mobile commerce app is beneficial for your business and how to build an m-commerce design to attract users.
There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.
This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.
Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.
Based on Mobify's 2018 Q4 Mobile Commerce Insights Report, here are three marketing tactics retailers for a profitable 2019 holiday shopping season.
In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.
Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.
5G and the Internet of Vehicles (IoV) has the potential to transform the way we move people and things from one place to another. In a city setting, IoV and 5G will act as city planners and logistics managers rolled into one. Data and automation will optimize traffic light coordination and send garbage trucks on automated routes. The city of the future? Anything engineers can imagine.
There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.