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How to create product descriptions that boost conversions

There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.

What specifies a web application as a Progressive Web App (PWA)

This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.

Security & Android apps: why automated testing matters

Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.

Closing the mobile conversion gap with PWAs

Of the three approaches to deliver commerce PWAs, an API-led approach offers the ability to have a true customer-first strategy.

Mobile’s impact on holiday shopping and how to compete next season

Based on Mobify's 2018 Q4 Mobile Commerce Insights Report, here are three marketing tactics retailers for a profitable 2019 holiday shopping season.

Embracing mobile commerce: 6 ways to optimize

With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mobile commerce.

The future of retail continues with Nike

We reported earlier on N...

Did Nike just unlock the code for the future of retail?

Nike is defining the future of retail with experiential shopping and building that consumer relationship beyond just the physical store.

8 Tips for Mobile Customer Service Usability

Mobile customer service is too important to overlook considering 63% of US adults use mobile to access customer support several times each month, and 90% have had poor experiences.

Most Recent

Microservices and payments: what you need to know

With their smaller, independent code bases and robust APIs, microservices allow you flexibility to extend commerce to new touchpoints and satisfy unique requirements. But should Payments be built as microservices?

B2B industry expert, Brian Beck on why flexibility in an ecommerc...

In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

The anatomy of a top-notch ecommerce website [infographic]

Your customers should always be at the center of your business decisions. With that being said, the user experience (UX) you offer when building your ecommerce site needs to take precedence. Check out this infographic on the anatomy of a top-notch ecommerce website.

The truth about Apple Pay for ecommerce

Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.

10 best practices for a successful ecommerce homepage [infographi...

Ecommerce sales are projected to grow to almost $3.5 trillion this year; and grabbing only a tiny portion of the market share means generating some serious profit. Your homepage is the one chance at a great first impression.