Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.
The latest edition of the Mobile Commerce Insights Report is filled with Progressive Web App benchmarks you'll want to see, like micro-conversion rates and how to solve for low micro-conversion rates.
With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments.Our latest infographic explores Apple's piece of the mobile wallet pie.
Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?
This article discusses five arguments that support the claim that Progressive Web Applications (PWA) will replace native mobile apps.
This article lays out why a mobile commerce app is beneficial for your business and how to build an m-commerce design to attract users.
There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.
This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.
Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.
Amazon seems to be everywhere. It has disrupted the way we shop and has brought effects that have gone beyond customer expenditure to impact the economy. Amazon has impacted investments, job opportunities and inflation. In addition to retail, check out the five other industries Amazon is about to shake up.
There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.