Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented. Since they had used a full stack commerce platform, their heavy back-end systems were slowing down customer-facing front-end innovation.
For businesses to competitive they need to focus on the experiences they deliver. Here are ten ways to improve the customer journey and boost ecommerce conversion.
Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.
By making the move to an API-driven headless commerce solution, Johnstone Supply was able to build what they want, when they want.