Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.
The latest edition of the Mobile Commerce Insights Report is filled with Progressive Web App benchmarks you'll want to see, like micro-conversion rates and how to solve for low micro-conversion rates.
With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments.Our latest infographic explores Apple's piece of the mobile wallet pie.
Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?
This article discusses five arguments that support the claim that Progressive Web Applications (PWA) will replace native mobile apps.
This article lays out why a mobile commerce app is beneficial for your business and how to build an m-commerce design to attract users.
There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.
This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.
Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.