Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?
There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.
Given the widespread adoption of Android as an efficient mobile operating system (OS), there is an increasing need for proper testing of its applications based on the specificities of the platform’s development model. Due to Android’s distribution ecosystem that is porous to poorly-tested applications. To this end, it has become imperatively important for app developers to ensure that they sufficiently test their Android applications before releasing them into the market.
Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.
Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.
We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.