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Why January is chargebacks nightmare for retailers
Rafael Lourenco - 5 minute read
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Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.
Shoptalk: what to know before you go
Kristin Schepici - 4 minute read
Get Elastic combed through this year’s Shoptalk schedule to recommend where retailers and brands need to focus their attention.
How the eco-friendly consumer breeds new subscription-based business models
Kristin Schepici - 2 minute read
As a subscription-based ecommerce retailer, Coyuchi's digital strategy is focused on various channels including the big social media players such as Facebook.
Most Recent
Black Friday to Cyber Monday 2019 Statistics [Infographic]
Commerce Linda Bustos - 1 minute read
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The Nike-Amazon break up and what brands can (and can’t) do...
B2B Ecommerce Linda Bustos - 7 minute read
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Tips for responding to negative reviews [infographic]
Conversational Commerce Kristin Schepici - 2 minute read
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
5 tips to improve web UX for maximum conversions
Commerce Loius Martin - 7 minute read
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Common click fraud tactics and how to prevent them
Security Monica Eaton-Cardone - 5 minute read
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.