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Navigating the digital noise at B2B Online

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3 minute read

Customer experience, platform models, digital noise, oh my! 

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Where do you start? How do you start?Who can help? Who has done it well?

Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019in Chicago, April 29 to May 1. It’s a great three days for manufacturers and distributors who want to discuss the ins and outs of ecommerce and digital marketing. 

Regardless of industry or business sector a huge focal point for all companies this year is about becoming more customer-centric. So, Get Elastic reviewed the upcoming agenda and pulled out the sessions we think would have the biggest impact and give you the best take-aways to help your future plans and customer experience (CX) strategy. 

Day 1 – Keynote Panel Discussion: Designing A More Customer Centric and Agile Digital Organization

This Accenture moderated discussion will highlight the experts’ take on becoming responsive via digital strategies; and how to align internal departments such as marketing, customer success and sales to win and delight the customer – because we all know a happy customer is the most profitable of all customers! This panel features Jon Panella, Group VP, Global Commerce at Publicis Sapient, along with four additional industry leaders who will be shelling out the know-how on keeping customers at the center of the digital transformation. 

Another panel you should check out on Day 1 focuses on multichannel strategy and how to avoid and manage channel conflict: Optimizing Your Multi-channel Strategy for eCommerce Success. This sessionfeatures a panel ofexperts such as: Dale Traxler, VP, Commerce at Rightpoint, Jody Yeganeh, Senior Director, Ecommerce at Lawson Products, Khrysti Nazzaro, VP, Brand Strategy at MoreVisibily and moderated by Pivotree’s CEO, Bill Di Nardo. 

And if you’re a tequila fan, the best part of Day 1 is going to be the Monday Margarita break happening in the late afternoon. 

As Day 1 nears its end, don’t forget to check out the roundtable sessions and think tanks. The business connections and networking opportunities are usually the most beneficial at events like this.

Day 2 has us really excited as the morning kicks off with a case study on merchandising in food service distribution with US Foods. CMO, Diane Hund will dive into how her organization is Personalizing the Customer Journey through Content to Improve CX. The biggest take-away from Hund’s session is going to be around how she and her team developed the right set of ecommerce capabilities for frictionless customer experiences. 

Data has a large role to play in CX improvement, so the next session we recommend for Day 2 is Building out Data Management and Analytics to Capitalize on Growthwith LG Electronics. This session is focused on mastering data management and leveraging data to improve CX. 

“Search” is hot topic for us over at Get Elastic, so we’re very interested in this case study session on How Purchasing Power Continues To Improve Its eCommerce Experience By Closing The Gap Between Search And Discovery.An ideal search experience is one that is often overlooked when mapping out customer needs. 

Wrap up the three days in the Windy City with one final remix: Talking Tech for Today and Tomorrow, What Should You Be Considering? This Day 3 presentation offers uptech savvy digital evangelists to help you cut through the buzzwords and hype while answering all your burning questions; such as “what tech will drive the future of B2B ecommerce?”

Hope to see you there!

If you’re interested in providing recaps of B2B Online 2019, Get Elastic would love to hear from you. Please email editor@elasticpath.com.    

Kristin Schepici
Kristin Schepicihttp://www.getelastic.com
As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce. If you're interested in submitting to Get Elastic, please email editor@elasticpath.com.
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