Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.