Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
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Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.
In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.
Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.