Insights from Ecommerce Experts
Insights from Ecommerce Experts
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Omnichannel

3 crucial tactics for effective ecommerce brand reputation management

Reputation hugely impacts the buying decisions of consumers today. A good reputation not only increases the value of a company, but also attracts customers and provides motivation for employees.

The Final-Mile and its factors for ecommerce success or failure

Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. This article outlines four tips on how businesses can compete.

7 tips in the fight against Amazon

While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.

4 steps to create a unified ecommerce strategy

If your marketing remains highly siloed, here are four tips you can do right now to break down barriers and unify your ecommerce strategy.

Why January is chargebacks nightmare for retailers

Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.

Better customer experience means targeting people, not buyers

To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.

The Future of Retail Lies with those who Personalize Brick-and-Mortar 

When it comes to digital channels, personalization is a given for best-in-class retailers. Now those innovative retailers are bringing personalization into their brick-and-mortars.

How negative feedback can improve customer retention

If you run an ecommerce ...

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester e...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

Omnichannel vs Multichannel and the Store of the Future

You can't attend an ecomm...

Most Recent

How True Value improved online conversions with 360º images

This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.

Top 10 Get Elastic articles of 2019

A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.

6 industries about to get disrupted by the Amazon-effect

Amazon seems to be everywhere. It has disrupted the way we shop and has brought effects that have gone beyond customer expenditure to impact the economy. Amazon has impacted investments, job opportunities and inflation. In addition to retail, check out the five other industries Amazon is about to shake up.

How brands, retailers and delivery services should approach the i...

There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.