Omnichannel
Navigating Omnichannel Complexities: 3 Tips for Success
Linda Bustos - 4 minute read
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Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
Omnichannel vs Multichannel and the Store of the Future
Linda Bustos - 6 minute read
You can't attend an ecommerce conference without one or ten sessions on "omnichannel" on the agenda. Like big data, it's a buzzword that leaves...
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