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3 crucial tactics for effective ecommerce brand reputation management

Reputation hugely impacts the buying decisions of consumers today. A good reputation not only increases the value of a company, but also attracts customers and provides motivation for employees.

The Final-Mile and its factors for ecommerce success or failure

Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. This article outlines four tips on how businesses can compete.

7 tips in the fight against Amazon

While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.

4 steps to create a unified ecommerce strategy

If your marketing remains highly siloed, here are four tips you can do right now to break down barriers and unify your ecommerce strategy.

Why January is chargebacks nightmare for retailers

Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.

Better customer experience means targeting people, not buyers

To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.

The Future of Retail Lies with those who Personalize Brick-and-Mortar 

When it comes to digital channels, personalization is a given for best-in-class retailers. Now those innovative retailers are bringing personalization into their brick-and-mortars.

How Negative Feedback Can Improve Customer Retention

If you run an ecommerce ...

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester e...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

Omnichannel vs Multichannel and the Store of the Future

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Most Recent

The chatbot impact on ecommerce

Ecommerce has transformed successfully to the needs of the modern-day consumer through user-friendly integrations such as live chat support. Addressing customer queries in real time not only gives instant feedback but also builds a strong connection with one’s audience who are highly likely to share a positive experience.

Optimize your B2B relationships at B2B Online Europe

With so much to consider, many practitioners find themselves overwhelmed and often look to the digital savvy organizations and experts to help guide them. That’s why we’re excited to be media partners with B2B Online Europe, November 6-7 in Barcelona. This two-day event at the Hesperia Tower Hotel and Convention Centre will bring together ecommerce, customer experience and digital marketing executives to share their insights on digital transformation.

Wicked Quick: B2B replatforming initiatives

A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with a global ecommerce practitioner on B2B replatforming initiatives.

Understand your customers’ experience to optimize your ecom...

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

Experience-driven commerce and its impact on B2B

Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.