When it comes to digital channels, personalization is a given for best-in-class retailers. Now those innovative retailers are bringing personalization into their brick-and-mortars.
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.
Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. This article outlines four tips on how businesses can compete.
Big brands such as Coca Cola and H&M are using influencer marketing to boost their sales, engagement and overall brand promotions through influencers. Here are four ways you can too.
