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Omnichannel
3 crucial tactics for effective ecommerce brand reputation management
Carol Duke - 8 minute read
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Reputation hugely impacts the buying decisions of consumers today. A good reputation not only increases the value of a company, but also attracts customers and provides motivation for employees.
The Final-Mile and its factors for ecommerce success or failure
Mahendra Bajiya - 4 minute read
Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. This article outlines four tips on how businesses can compete.
7 tips in the fight against Amazon
Ashley Lipman - 5 minute read
While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.
4 steps to create a unified ecommerce strategy
Harry Chemko - 5 minute read
If your marketing remains highly siloed, here are four tips you can do right now to break down barriers and unify your ecommerce strategy.
Why January is chargebacks nightmare for retailers
Rafael Lourenco - 5 minute read
Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.
Better customer experience means targeting people, not buyers
Kristin Schepici - 4 minute read
To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.
The Future of Retail Lies with those who Personalize Brick-and-Mortar
Kristin Schepici - 3 minute read
When it comes to digital channels, personalization is a given for best-in-class retailers. Now those innovative retailers are bringing personalization into their brick-and-mortars.
This Holiday Season, Give Your Customers a 360-Degree Marketing Strategy
Darin Archer - 3 minute read
The holidays are upon us...
How Negative Feedback Can Improve Customer Retention
Anastasia Sviridenko - 5 minute read
If you run an ecommerce ...
3 Reasons Your CEO Wants an Omnichannel Approach
Linda Bustos - 3 minute read
By next year, Forrester e...
Navigating Omnichannel Complexities: 3 Tips for Success
Linda Bustos - 4 minute read
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
Omnichannel vs Multichannel and the Store of the Future
Linda Bustos - 6 minute read
You can't attend an ecomm...
Most Recent
The Nike-Amazon break up and what brands can (and can’t) do...
B2B Ecommerce Linda Bustos - 7 minute read
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Tips for responding to negative reviews [infographic]
Conversational Commerce Kristin Schepici - 2 minute read
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
5 tips to improve web UX for maximum conversions
Commerce Loius Martin - 7 minute read
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Common click fraud tactics and how to prevent them
Security Monica Eaton-Cardone - 5 minute read
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
Why lack of retail innovation is tied to stagnant growth
Commerce Dipesh Hinduja - 4 minute read
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.