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Omnichannel

Better customer experience means targeting people, not buyers

To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.

The Future of Retail Lies with those who Personalize Brick-and-Mortar 

When it comes to digital channels, personalization is a given for best-in-class retailers. Now those innovative retailers are bringing personalization into their brick-and-mortars.

How Negative Feedback Can Improve Customer Retention

If you run an ecommerce ...

3 Reasons Your CEO Wants an Omnichannel Approach

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Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

Omnichannel vs Multichannel and the Store of the Future

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Most Recent

Manufacturers are missing out on major IoT income

The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unless they pivot to a new sales model before direct-to-consumer sellers gain a stranglehold on the IoT ordering market.

11 ecommerce books to add to your summer reading list

Since you can’t read every single ecommerce book out there, we've curated the 11 books we feel will teach you something unique. Learning doesn’t stop once you launch the brand – it's an ongoing journey.

Apple Pay’s bite of mobile wallets [Infographic]

With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple's piece of the mobile wallet pie.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

Microservices and payments: what you need to know

With their smaller, independent code bases and robust APIs, microservices allow you flexibility to extend commerce to new touchpoints and satisfy unique requirements. But should Payments be built as microservices?