Tags Optimization

Tag: optimization

Understand your customers’ experience to optimize your ecommerce site

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

How to optimize exit-intent popups

If less than 3% of ecommerce traffic converts to a sale, that means 97% of visitors are leaving emptied-handed. Discover how you can leverage exit popups’ powers to collect feedback, reduce cart abandonment, grow your email list and increase sales.

How chatbots can optimize customer experience (CX)

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

Ecommerce challenge: Page speed optimization

Page speed can either make or break the user experience. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. This article outlines the three ways to improve page speed optimization.

Embracing mobile commerce: 6 ways to optimize

With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mobile commerce.