How to create an effective ecommerce customer journey map

5 minute read
Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.

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Microservices: why less is more

3 minute read
With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.