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We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.
Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented. Since they had used a full stack commerce platform, their heavy back-end systems were slowing down customer-facing front-end innovation.