Insights from Ecommerce Experts
Insights from Ecommerce Experts
Tags Personalization

Tag: personalization

Demystifying Personalization in B2B

B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.