B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.