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Primed for disruption: 12 wacky Amazon patents fueling the future...

We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it. While there’s no guarantee they will see full fruition, these filings give us a glimpse into the Jestons-like world of future-fulfillment.

7 SEM strategies B2B organizations need to be deploying

If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.

12 critical KPIs for multichannel ecommerce

With ecommerce, you can’t separate out marketing efforts from your sales or your sales from your inventory management. They are all tied together; and how can you be more effective with your strategy and spend? By tracking and monitoring your interconnected KPIs.

How to leverage real-time data to solve for shopping cart abandon...

By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.

AR and VR in retail: do shoppers buy the hype?

VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?