Social Media Marketing Guide - Step 2: Producing

This post is part two our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Shop.org Annual Summit in Las Vegas.

The Offense is on the field lining up, getting everyone in place to snap the ball.

1. Contributing

• Sponsor other people's social media (Toshiba on Ask a Ninja)
• Responding to social media that's already talking about you

2. Text

• You already have it (newsletters, training, ads)
• Outsource (mommy bloggers)
• White Paper: Blogging for Retailers (and Podcast)

3. Video

• Leveraging the video content you already have (Zappos TV ads)
• ThinkGeek USB Doorbell
• Blendtec - Will it Blend

4. Audio

• CoutureCandy: StyleCast & CelebCast

5. Interactive

• Jockey - Stop Squirming

6. User Generated

• UK Company - Sloggi Underwear Best Butt Contest

TIP
Spend time on titles: Copyblogger Guide to Effective Headline Writing

Get Inspired
110 Ways Retailers are Using Social Media Marketing