Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Get Elastic is the definitive online source providing the latest best practices and thought leadership on future-proofing your B2B organization for the digital new world.
B2B mobile commerce apps are hot: Here’s why
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear…
Top 3 mistakes organizations make when implementing B2B ecommerce
When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.