Get Elastic is a forward-thinking and respected media platform focused on commerce trends, emerging technologies and digital insights for practitioners, marketers and anyone who owns the customers’ digital experience.
B2B mobile commerce apps are hot: Here’s why
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear…
Top 3 mistakes organizations make when implementing B2B ecommerce
When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.