Home Archives Proximity and Micro-Location Marketing Illustrated

Proximity and Micro-Location Marketing Illustrated [Infographic]

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1 minute read

Now that iBeacon is alive and well in the retail wild, attention is turning toward proximity and micro-location marketing using technologies like Low Bluetooth Energy, mobile devices, GPS and near-field communication and the rapid convergence of the digital and physical shopping experience.

This week’s infographic illustrates some of the real-world applications for marketers, courtesy of MDG Advertising.

Click to enlarge infographic

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is the former editor of Get Elastic; and as an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.


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