Another Press Release hit the street today, this time announcing that Elastic Path’s VP Marketing Jason Billingsley’s will lead a roundtable discussion about search marketing at the forthcoming Mid-Market e-Tail Conference and Exhibition in San Francisco. Day One of the event is dubbed “Search Day” and, as the name implies, it’s all about the search.
Search Marketing Day is a hands-on, highly-interactive session with ecommerce experts and retailers. Attendees will spend the day with top-level executives who have mastered the art of optimizing organic and paid search marketing programs and will learn how to increase ecommerce search rankings.
Elastic Path joins a panel of search marketing experts including representatives from Celebros and Mercado to lead discussions on topics such as “Keyword Management: Working with Engines (not against them),” and “Making Your Life Better: 4 Ways to Optimize Your Search Rankings.”
Billingsley, also a co-founder of Elastic Path, is an experienced marketer with expert knowledge in search engine optimization, retail site usability and capitalizing on the “longtail” of search.