In an effort to prevent ecommerce fraud, businesses need to evaluate the advantages and shortcomings when it comes to incorporating AI into their prevention strategies. Ultimately, businesses should implement a comprehensive fraud management solution that combines AI technology with expert fraud analysis.
All businesses that engage with European citizens must adhere to new data privacy practices in Europe. The GDPR will replace the European Union’s previous data directive governing consumer data collection, storage, and usage, and aims to give consumers more protection and greater control over their personal data.
Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.
Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.
We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.