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Reality Check: Shoppers are not that Loyal [Infographic]

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2 minute read

It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing.

retailer-risk

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Tweetables

  • 80% of shoppers are willing to switch brands or stores because of a promotion Tweet this
  • 78% of shoppers have engaged in showrooming, 76% in webrooming Tweet this
  • 80% of shoppers use more than one media type when making purchase decisions Tweet this
  • Shoppers say promotions account for 83% of unplanned purchases (65% of these in-store) Tweet this
  • 57% of shoppers believe they can find the best deals online Tweet this
Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is the former editor of Get Elastic; and as an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.
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