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Consumers Spent 247% More Time With Shopping Apps in 2012 [Infographic]

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2 minute read

We know folks love their apps, but what about retail apps — are they gaining traction?

Baynote’s compiled data from Flurry and whipped up this week’s Infographic, comparing shopping apps by popularity vs. other categories, and distribution of time spent on various types of shopping apps.

Click to enlarge infographic

Tweetables

  • Consumers spent 132% more time using various apps in 2012 vs 2011 (Flurry) Tweet this
  • Media and entertainment app use grew 268% in 2012 vs 2011 Tweet this
  • Gaming app use grew 107% in 2012 vs 2011 Tweet this
  • Travel app use grew 198% in 2012 vs 2011 Tweet this
  • Shopping app use grew 247% in 2012 vs 2011 Tweet this
  • Utilities app use grew 206% in 2012 vs 2011 Tweet this
  • Productivity app use grew 237% in 2012 vs 2011 Tweet this
  • Shopping apps had the 3rd biggest jump in usage last year, behind social and media/entertainment Tweet this
  • Consumers spent 6x the time on retailer apps in 2012 vs 2011 Tweet this
Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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