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Shoptalk: what to know before you go

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4 minute read

So, you’ve made up your mind and you’re heading to Shoptalk. Now what?

If you’re a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket. Shoptalk’s Hosted Retailers & Brands Program consists of onsite meetings with participating sponsor vendors and practitioners, like yourself, looking to evaluate and purchase new retail technology. Meetings are based on a combined opt-in/opt-out process to ensure they are beneficial for both you and the vendors you select to meet with. According to Shoptalk, 85% of their past participants plan to partake in the Hosted Retailers & Brands Program again this year. For more on how to qualify, visit Shoptalk (submission deadline has passed). An added benefit of these meetings is that they don’t overlap with the conference agenda sessions. 

Speaking of agenda sessions….

With four days of jammed pack meetings, learning and networking the last thing you need is to be overwhelmed with the agenda. Get Elastic combed through this year’s schedule to recommend where retailers and brands need to focus their attention. Shoptalk prides itself on being the destination for brands and retailers coming together with technology partners to create the future of retail based on the latest industry trends, emerging technologies and shifts in consumer expectations. At the helm of this retail revolution are amazing keynotes by the industry’s leading experts from best-in-class organizations.

Day 1: Sunday, March 3

Hearing about new retail and consumer data points is a perfect way to set the stage for a week in Vegas and guide your thoughts and expectations on what’s to come. The first session in Track 3, New Insights on Retail Evolution will feature presentations by three leading research firms, Rakuten Intelligence, PSFK and Ipsos. Each firm will highlight its latest findings and provide fresh perspectives to help better understand changing consumer behavior.

Next up is within Track 2, The New Digital Organization that features a best-in-class retailer, Sephora. As a retailer who has been leveraging their understandings of the changing consumer behaviors, Sephora has been at the forefront when it comes to using technology to enhance their customers’ journey. 

The afternoon keynote on Changing Retail Formats and Footprintsfeatures another retailer you definitely will want to hear from – Nike. They’ve proven that they know what they are talking about when it comes to digitizing their brick-and-mortar with the opening of their latest flagship store in New York City. Within this keynote, you’ll learn how they’re determining the right store formats and footprints for their business.  

Always a leader when it comes to in-store innovation, Nordstrom was an early adopter of bringing mobile devices into the hands of their sales associates. Before you wrap up day one be sure to stop in for Nordstrom’s co-president, Erik Nordstrom’s end of day keynote. 

Source: mParticle

Day 2: Monday, March 4

You’ll want to spend a lot of your time in the sessions under Track 5 as it is focused on artificial intelligence (AI) and the technologies helping to transform retail. The rise of AI to support and accelerate retail and its processes is rapidly unfolding. AI allows for better automation and the use of predictive insights deliver smoother transactions and better personalization for customers. 

Don’t forget to network! The retail industry and its technology vendor partners can provide a lot of knowledge and insight, so grab a drink and share your thoughts at the evening’s reception. 

Day 3: Tuesday, March 5

The final day of the show is looking to be just as impactful as day one. Retailers like Walmart, AB InBev, Sam’s Club and Lowe’s are on the docket to share their successes and insights to apply to the year ahead. 

Within the omnichannel-focused Track 2, AB InBev is part of the session to discuss how retailers are partnering with startups to transform business. Earlier this year, it was announced that AB InBev partnered with Pensa Systems to trial the use of autonomous drones in Canada with a goal to improve their inventory visibility. So, if they’re experimenting with drones…hearing about what else they are doing to digitally transform is going to be exciting. 

Sam’s Club, VP of Product will be presenting during the Intelligent Store session on how they are getting smarter about shoppers by collecting real-time consumer data from many sources including consumers’ phones, in-store wi-fi systems and video monitors. Sam’s Club is not only using technology to optimize their stores, but as we reported on earlier their ecommerce team embraced data to scale conversion just in time for the holiday season.

Regardless of what sessions and keynotes you attend, you’re bound to walk away inspired and motivated for the future of retail. But remember, the future of retail revolves around how well you deliver customer experiences. 

If you’re interested in providing recaps of Shoptalk 2019, Get Elastic would love to hear from you. Please email editor@elasticpath.com.    

Kristin Schepici
Kristin Schepicihttp://www.getelastic.com
As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce.
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