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Why Consumers Showroom and Webroom [Infographics]


2 minute read

Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse.


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  • Over 50% of smartphone owners have researched prices while in store Tweet this
  • 1 in 5 consumers practice showrooming, 96% plan on doing so in the future Tweet this
  • The top reason consumers showroom is ecommerce merchants offer free shipping Tweet this
  • Retailers estimate 5% of sales are lost to showrooming Tweet this



  • 75% of men and 63% of women “webroom” (research online, purchase offline) Tweet this
  • 47% of “webroomers” don’t want to pay for shipping Tweet this
  • 42% of “webroomers” want to check in-store availability online before visiting a store Tweet this
  • 23% of “webroomers” research online and purchase offline because they’re unwilling to pay for shipping Tweet this
  • Nearly 80% of local searches on mobile devices turn into purchases Tweet this
  • 3/5 consumers believe they know more about pricing, discounts and product info than store associates Tweet this

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Linda Bustos
Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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